Applegate Farms strikes at health conscious consumers with "What's in your hot dog?" campaign

Applegate Farms, a popular all-natural and organic meat brand, is thrusting a relatively ignored public health issue into the spotlight with their new "What's in your hot dog?" campaign. The brand launched three ads that utilized humor to raise awareness of the toxic hormones and chemicals often found in hot dogs. The target seems to be health-conscious consumers, particularly moms, due to the growing trend of introducing healthier and more organic options into our pantries.

I was aware of this ad campaign during the summer when it was launched because I interned with a PR firm that has Applegate as a client. While many people have heard vague rumors about some of the preservatives that make their way into hot dogs, few actually understand what they are consuming when choosing this popular American dish. The commercial does a great job of highlighting this issue and benefits from its use of humor to connect with audiences. I had never heard of Applegate Farms prior to interning with FoodMinds this summer, but after seeing this commercial I would definitely purchase their hot dogs.