MGD 64 offers most for calorie counters

The above image is a print ad that appeared during Miller's campaign for their brew, MGD 64. Now referred to as simply Miller 64, with a redesigned logo, the brew was once the lowest-calorie beer on the market until Budweiser released their Select 55 brew. The ad uses interesting visual effects to showcase the unique benefit of their product; with other alcoholic beverages, you would have to drink much less to equate to the low calorie count of their MGD 64 brew.

I stumbled upon this ad while doing research for our group projects for my advertising course, and I think it is effectively communicating to their target. On a basic design level, the interesting visual draws attention particularly due to the positioning and shapes of the liquid in the other drinks. The MGD 64 bottle stands out with its rich coloring and fullness. The idea for the ad also effectively reaches their market, as the target is primarily those who want to enjoy a drink but also want to live healthy and remain cognizant of calories. I personally don't like Miller 64 all that much, but the ad would certainly attract my attention to the product.