Beer Point hired an advertising agency based in the Ukraine to raise awareness of their opening with a set of ads similar to the one above. The ads feature an almost cartoon-looking individual with a full size beer shoved into their mouth, accompanied by a look of surprise. Each ad showcases a different beer, likely in attempts to convey the pub's wide range of beer selection. These ads have been featured on adsoftheworld.com, recognized for their usage of memorable imagery which has been greeted with both praise and distaste.
I feel this ad is blog-worthy because it certainly stands out in a world where visual communication is constantly in our faces. I am undecided as to whether the print would inspire me to visit the actual pub, because I agree with some online commentary that they are a little frightening in an off-putting way. However, if their objective was solely to foster awareness of the pub I can guarantee that these ads achieved said goal -- the striking visual practically commands attention.
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